Senior Director–level SEO, Digital Experience & Web Strategy

I build scalable, UX-driven web platforms that grow traffic, conversions, and revenue across large portfolios. 170+ sites, double-digit YoY growth, and product-minded execution.

Enterprise SEO Web Experience (UX/CX) Conversion Optimization MarTech & Analytics AWS Hosting & Domains

Portfolio scale

170+ sites

YoY growth

15%+

Conversion lift

+30% mobile

Expertise

SEO + AWS

Data points from selected initiatives across public sector and B2C platforms.

People-first approach: clear roadmaps and measurable outcomes.

Services

Engagements tailored for established tech, fintech, and growth-minded organizations.

Enterprise SEO & Content Architecture

Technical SEO audits, structured data, internal linking systems, and scalable content frameworks that compound organic growth.

Web Experience & Conversion Optimization

UX diagnostics and A/B testing to improve flows, speed, and mobile conversion readiness.

Analytics, MarTech & Governance

Google Analytics/GTM, dashboards, and governance for multi-site portfolios.

Payment & Fintech-Aligned Web Platforms

PCI-aware integration of Stripe/Authorize.Net and custom gateways with UX best practices.

Multi-Site Architecture & Operations

SaaS-like, modular site frameworks to spin up new properties quickly with shared components.

AWS Domain & Hosting Setup

End-to-end AWS configuration of domains, Route 53, SSL certificates, and scalable hosting on S3/CloudFront.

How I Work

A pragmatic, outcomes-first approach that gets results without the fluff.

Discovery & Alignment

30-min call to clarify goals, audience, and constraints. We align on success metrics and timeline.

Strategy & Quick Wins

Targeted audit (SEO/UX/perf) and a prioritized plan that lands early lifts in weeks, not months.

Build, Measure, Iterate

Implement changes, wire up reporting, then iterate based on real signal to compound gains.

Trusted by teams I've supported

Selected Outcomes

Representative highlights from public-sector and consumer platforms.

Chicago Park District

Mobile conversion +30%

SEO Conversion Optimization

Directed redesign and performance tuning to lift mobile conversions and engagement.

Multi-site portfolio

170+ properties managed

Enterprise Multi-Site SEO

Scaled content/SEO operations with structured data & internal linking frameworks.

Public sector portals

Secure payments & workflows

Fintech Web Experience

Integrated CMS, real-time application tracking, and PCI-aligned payment experiences.

About John Wright

Seasoned digital leader with 15+ years aligning enterprise SEO, UX, and web strategy to measurable growth. Product-minded, data-driven, and hands-on with analytics, web technologies, and AWS infrastructure.

Cross-functional leadership (SEO, UX, Eng, PMM)
GA4, Tag Manager, Search Console
Schema, IA, technical SEO
WordPress, Drupal, custom CMS
Stripe, Authorize.Net, PCI awareness
AWS domain, SSL, hosting setup

Resume (Snapshot)

A condensed view—full CV available upon request.

Metropolis Technologies / SP+ (2011–Present)

Led SEO, web experience, and digital marketing across 170+ B2C platforms.
Directed redesigns (e.g., Chicago Park District) with +30% mobile conversion.
Integrated Stripe/Authorize.Net with PCI-aware best practices.
Scaled content architecture with structured data & internal linking.

Earlier Roles

Where2GetIt — localized search/store locator tools for national brands.
Monster — high-traffic web features for job portals.
Vail Systems — web communication tools and portals.

Backed by Results

“John built and maintained 100+ sites generating ~$20M annually. A strong team leader and always ahead of the curve with AI, analytics, and cybersecurity.”

— Charles Cangialosi, VP-Level E-Commerce Strategist

Ready to turn your web platform into a growth engine?

Book a 30-minute discovery call to align goals, metrics, and the fastest path to impact.

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